Why Companies in Manufacturing Need a Website Design Agency
There were 1 billion websites online as of September 2014. Today, there are over 1.5 billion online. And there are thousands more on the way!
How do you make sure your website stands out from the pack?
First, set the cookie-cutter templates aside. Instead, consider working with an experienced website design agency. By working with professionals, you can design a website that stands out and supports your brand.
A wow-worthy website will help you generate more business, boost brand awareness, and increase sales. However, that’s only the start!
Here are the ten ways hiring a web design agency can help your manufacturing company thrive!
1. Achieve the Highest Standards
Creating a website from a pre-made template won’t help your company stand out. Consumers are getting smarter. They can tell the difference between a custom-designed website and a basic template.
By hiring a website design agency, you have access to a team of professionals who understand the latest design trends. They can customize your website with your goals and preferences in mind.
There’s only so much you can do when working from a template. If you don’t have much experience with web design, you might feel a little lost. Hiring a team of website design professionals will help you achieve higher standards in your web design.
In some cases, your website is the first time customers interact with your brand.
What first impression do you want to make? A dull, out-of-date website might tell them you’re behind the times. A stunning, professionally designed website, on the other hand, will make you look like a professional, too!
2. Improve Your Digital Marketing
Are you using pay-per-click (PPC) ads or search engine optimization (SEO)? In either case, your company website is an essential component of your campaigns. When someone clicks on your ads or listing, your website should do the heavy lifting for you.
How your website looks and performs can impact your PPC and SEO.
For example, PPC ads are ranked based on the ad’s quality score. A critical factor of the quality score is your landing page relevance. If you don’t have a strong landing page message that supports your ads, you’ll fail to gain conversions.
Both your PPC and SEO depend on fast-loading pages, too.
Do you need to create landing pages for new products or an upcoming event? The web design professionals you hire can help with that, too.
Either way, a professional web design agency can ensure your site works to improve your marketing campaigns and generate results!
3. Attract Visitors with SEO
SEO is an essential digital marketing strategy. By optimizing your content, you can ensure your website ranks higher on search engines like Google. The higher you rank, the more people will see you.
A higher SEO ranking can improve your:
- Website traffic
- Brand credibility
- Brand awareness
- Industry authority
- Conversion rate
See if the website design agency you’re interested in working with provides SEO services and can implement SEO best practices throughout the design and development.
Without an SEO strategy, however, you’re likely missing out on customers.
4. It’s Always Marketing for You
Many businesses can’t keep their lights on 24/7. However, you can still market your business and attract new customers, even when you’re not open. By working with an expert web design agency, you can develop a website that continuously markets your brand.
About 70 to 80% of consumers research businesses online before they visit in person or make a purchase. By designing and developing a fantastic website, you can reach those customers while they’re online. That way, you never miss out on a sale!
5. Keep up With the Competition
A fantastic website allows you to keep up with the bigger competitors in your industry. In fact, a good website can make a small business look like an even bigger brand.
Having a website isn’t a passing trend. If you don’t have a website, you’re already behind the curve. By working with a website design agency, you make sure you’re using the latest trends that will keep you up with competitors.
A fast, well-designed website that attracts visitors will improve your SEO ranking. The higher you rank, the more likely you’ll gain a position above competitors. As a result, you’ll get that business before they do!
6. Improve Your Online Reputation
What are your customers saying about your business? Do you have years of happy customers who love raving about your business? Show off your success!
A web design agency can post happy reviews on your website. Those reviews can help you appear credible in front of prospective customers. As a result, you can improve your online reputation to gain more business.
7. Increase Brand Trust
It’s difficult to trust a company that no one has never heard about. Without a quality website, customers might not want to trust your brand.
A website that shows off your products, services, and successes will help you improve brand trust. As trust grows, you can convert that trust into loyalty to maintain a following of happy customers.
8. Keep Everyone Informed
What’s going on with your business? If you’ve won an award recently or now offer new products, your customers should hear about it!
Your web design agency can create a blog on your website. By maintaining a timely blog, you can keep your customers informed. That way, they can learn more about your business and keep up with your brand.
Your blog can also help you remain top-of-mind to ensure customers don’t forget about you.
9. Responsive Design Matters
A web design agency can make sure your site is mobile-optimized and responsive. A responsive website will adjust for smaller screens. That way, you don’t miss out on mobile customers.
More people are relying on their phones for information. If your website isn’t designed for smaller screens, however, you’re losing business.
10. Invest in Success
A professionally designed website is an investment in the future of your company. By creating a fantastic website now, you can gain leads and new business for years to come. As a result, you’re improving your ROI and building your manufacturing business from the ground up!
Set Your Business up for Success: 10 Reasons You Need a Website Design Agency
Set your business up for long-term success. Now that you know these ten reasons to work with a website design agency, get moving! The sooner you discover your new website, the sooner you can generate new business.
Ready to discover your new design? Contact us today to get started.