Chicago + Portland   877-899-9981

Improving Your Website With Artificial Intelligence (AI)

How to boost user experience through AI and website design. Search engine optimization, AI, and digital marketing. Preparing your business for AI.
AI-illustration

How Will AI Change Your Website?

Artificial Intelligence (AI) refers to machines programmed to simulate human activities. It mimics human actions and thoughts. AI has become a fast-growing topic, especially in the world of marketing. AI can assist marketing teams by making processes faster and more effective. AI promises to make tasks automated, simplified, and more organized, even for the most complicated data sets.

Automation is no longer just in the future, but is now a reality as most businesses have become digitized. It’s believed that 75% of enterprise apps will implement AI by the end of 2021. The latest AI technology can elevate and fully transform a website. This can improve conversation and customer experience. 

There’s no denying that AI plays a significant role in our current day-to-day activities. We all carry around an AI-powered mobile device in our pockets. Additionally, businesses have to incorporate their processes into these devices to reach the masses; AI can no longer be ignored.

How AI Can Change Building and Managing Websites 

Website Design 

AI and website design have made creating websites much simpler. Even someone with very little knowledge can do so. Although more prominent companies prefer to build customized websites, smaller businesses can use technologically advanced platforms to build their websites. Understanding what this means is important for all businesses regardless of whether AI is right for your brand or if it’s something a competitor is doing. 

Automated systems and chatbots should always be tested to ensure they work to meet the needs of your customers and website visitors. Creating the ultimate user experience is most likely a combination of AI and some of your tried-and-true processes – at least for now. But focusing on what AI can do well – provide a customized experience for each user by displaying content based on their searches for instance – can begin to help streamline your workflow.

Website Development

When it comes to website development, there are many ways AI can contribute. AI and web development have transformed in numerous ways over the years.  A few examples of AI solutions that are becoming more common are:

  • Virtual Assist (virtual agents assist the customer with simple issues)

Although customer issues can be different, there are some common problems and questions. Neuro-Linguistic Programming (NLP) tools identify simple and common issues by calling notes. Chatbots and virtual agents provide automated support to deal with common topics. 

  • Human Assist (human agents assist customers with complicated issues)

Calls are intercepted and routed to the agents who have been trained to resolve the problems. 

  • Screen Assist (assistance is through AI-powered screens)

Here, Predictive Intelligence is used by the agent to determine the customer’s needs. Predictive Intelligence involves data collection from different sources to predict future actions. In this case, AI quickly identifies the customer’s needs through their history and creates the right, personalized offer. 

Digital Marketing 

AI has transformed digital marketing through search engine optimization (SEO) and predictive analytics. AI and digital marketing are a combination that is essential for any marketer to understand better. AI facilitates the gathering of data that’s impossible for a person to do themselves. Marketers can use AI to gather information on their customers and more clearly define their target market for future campaigns. 

SEO involves the process of improving your website to increase visibility when people search for services or products related to your business. SEO functions through creating the right keywords and phrases to generate traffic for your website. Creating the right content on your website is essential for SEO too.

Predictive analytics is a combination of statistics and AI to forecast what could happen in the future. Big data and predictive analytics make the collection process simple due to being easily accessible.

What AI Means for Your Business and How To Prepare

Incorporating AI into your business can help in the the following ways: 

  • It can enable you to obtain a competitive advantage if others aren’t using AI. 
  • If used wisely, it can result in a reduction in costs. 
  • It can allow you to meet your customers where they are despite their location.
  • It can assist in preparing for the future through predictions.

Businesses can prepare for AI by doing the following: 

  • Establishing and creating a culture of automation by slowly incorporating digital systems 
  • Taking time to learn what skills are needed to incorporate AI into daily business activities and processes
  • Figuring out what your business needs to achieve its goals and implementing the appropriate technology (and likely avoiding AI that will not help with your particular goals)

Summary 

The world is working on implementing AI processes to work faster and meet the demand of customers and their ever-growing expectations. AI isn’t only being incorporated into marketing, but everywhere from accounting to human resources sectors. 

The idea with AI is to automate systems and ensure rapid production to meet increasing demand. Implementing new and necessary technology is essential for a organizations to survive, grow and reach more customers.  

Download: Digital Growth® Worksheet

What gets measured gets done. Download the Digital Growth® Worksheet today, rally your team, and create results!

Share on facebook
Share on linkedin
Share on twitter
Share on email