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Calling all Marketing Directors! Solid Digital Creative Director & VP, Derek Lauritzen, presented the second webinar of our series, Prepping for a Website Redesign, on Wednesday, January 27th. Derek has been involved in hundreds of website redesigns and seen it all.
In this webinar he discusses the design phase of the process. He dives into our approach to the design phase of a website project, and how we create online experiences built to align a brand to their audience.
This Webinar for Marketing Directors is all about…..
Your website should be built and designed with your target audience(s) and user personas in mind. What are their needs? What are their pain points? UX design guides user along a distinct user journey to help organizations reach their goals.
Does your company have brand guidelines? How does that information translate to an updated website? What does your brand itself convey? Tools like a personality slider can help clarify design direction.
Our learn and discovery phases of website redesign projects are vital to to our creative process. Strong collaboration between agency ensures the best process and outcomes.
Websites are meant to be dynamic. Once redesigned, yours should never go stagnant again with proper testing, tweaking and maintenance.
Designing around user experience not only keeps your website audience interested and engaged, it benefits your brand. Putting your potential customers and primary audiences first allows the design to grow around the most important people – the ones you depend on for your business to flourish. By starting with the people you want to attract, the emotions you want to evoke and the goals you want to achieve, your next website redesign will align your brand and audience seamlessly.
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With a goal of increasing organic web traffic, Juno sought to update and breathe new life into its web properties, while ensuring brand consistency and a streamlined user experience.
NJASAP, an independent pilot labor advocate needed to transform how they were digitally servicing their members. New forum, union management software and more.
Imagineering specializes in manufacturing PCBs. We help convert their print campaigns to digital and redesign their website to maximum conversions.