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Recorded December 15th 2020

Marketing Directors, Prepping for a Website Redesign

Prepping for a Website Redesign - Part 1

We have been on the receiving end of hundreds of website redesign RFPs.  Having gone through the process with so many clients, we have become very good at determining the preparedness of our prospects.  This webinar will help you understand some of the things that are important during the get-to-know you phase of a website redesign.

- Jesse McCabe, CEO + Partner
Jesse McCabe

Webinar Details

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Our new webinar series!

Held on Tuesday, December 15th, Solid Digital CEO Jesse McCabe kicked off a new webinar series geared towards Marketing Directors. Created with you in mind – it was a free, virtual, live event – that is now available on-demand.  Expanding upon The Marketing Director’s Guide to Website Design, this first webinar focused on how to begin the process of finding the right partner for a website redesign.

Where to Begin? We’ll Get You There.

This Webinar is all about the prep work that will lead to the best possible outcome for your newly designed website – beginning with choosing the right agency for you, your team and your company. It will cover:

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The most common reasons companies consider and undertake website redesigns

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What to consider and how to prepare

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A deep dive into the RFP process including common mistakes to avoid

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Increased Digital Presence is More Important Than Ever

Marketing Directors have always been tasked with the impossible – namely pleasing everyone (finance, sales, IT, customers) within parameters that often create roadblocks, challenges and require an immense amount of creative thinking. In 2020, there is the added stress of a pandemic, a shift in marketing budgets, changes in consumer and client behavior and if your digital presence wasn’t up to snuff before March, you’ve been playing a game of catch up. A great website now plays a more important role than ever to the success of businesses across industries.

For many Marketing Directors, there is a need for a full website redesign. What we’ve seen consistently is that the first challenge is selecting the right digital agency. With numerous options, a Google search doesn’t answer the questions you really need to dig into. Being armed with the right questions to ask agencies is a good starting point. The right partner is an agency you can trust, depend upon, lean on, but most importantly it’s an agency that will make your job easier.

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