Companies hire agencies to bring them fresh perspectives, unique experience, specialized skillsets, and a forward outlook on what is trending. So let me ask you this, what happens if your agency isn’t innovating?
If the agency doesn’t stay ahead of the curve, they are left repeating patterns, processes, and tactics that start to lose their value over time. If things don’t change they are in danger of being commoditized. Soon, they will be left picking up the scraps.
A common misconception is that innovation needs to be transformative or something that changes the game. In my experience, that’s not the case. It’s better to start with small things and build on them. Something your team can successfully start, complete and implement. Success is more important than scale.
So how do you get started? The answer here is easy, your leadership team. Put their heads together to educate, makes space and build the habit of innovating. This is muscle that is exercised over time and will take a while before you see results. Your teams should know that innovation is important and how to contribute.
Room in your calendar is needed to innovate in the first place. Your teams are already busy and don’t have a ton of time to add anything else to their plates. For Solid Digital, figuring out when we could dedicate time was the first challenge. We knew that before we could add something new, we had to take some things off. Here were some areas we focused on:
Anything new will take some time getting used to. With any habit, preparation, predictability, repetition and follow-through are key.
Remember, you are trying to get the most out of the minds of your team. That doesn’t happen by accident. Prepare with your leadership team and define your system. It doesn’t matter what your system is, as long as you have one.
Here is ours:
Most likely some big ideas will come out of the woodwork. Some of them might seem like great ideas, so awesome you should stop everything you are doing and jump right in. STOP! Slow down and test your assumptions before jumping in feet first.
Something I hear after EVERY innovation forum at Solid Digital is “I can’t believe we did all of that.” It’s crazy to think how productive, fun and engaged our team is during these events. And as a leader in the organization, I get to learn something new about the people we are working with. When you get to see your team members contributing beyond the day to day it is very rewarding.
In closing, keep innovating or we are coming for you.
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