In the SaaS industry, building a strong brand identity is a key objective. While the product itself is the core, many top brands are extending their identity into physical goods with well-designed merchandise. This strategy helps foster a sense of community and allows loyal customers to become brand advocates in their daily lives.
More Than Just a T-Shirt: The Power of Great SaaS Merch
This isn’t your average conference giveaway. The brands on this list have developed high-quality, thoughtfully designed gear that people actually want to own. From apparel with clever, insider references to useful desk accessories, these SaaS companies have a clear strategy for creating merch that reflects their brand’s ethos. Here are 10 SaaS brands whose merchandise is worth a closer look.
1. Salesforce
As a CRM leader, Salesforce is known for building a dedicated user community. Their merchandise reflects this focus, with a store that caters directly to their “Trailblazers.” You’ll find items ranging from their Astro character plushies to co-branded North Face apparel, allowing their community to show their love for the Salesforce ecosystem.
2. Zapier
Zapier’s product connects apps to automate workflows, and its brand is rooted in efficiency and simplicity. The company’s shop mirrors this with clean, minimalist designs on practical items like hoodies and water bottles. The apparel often features witty, automation-themed slogans that resonate with their user base of productivity-focused professionals.
3. Figma
Figma’s collaborative platform is central to many modern design workflows, including ours at Solid Digital. Their merchandise is created with a designer’s eye, featuring artistic graphics on tees, totes, and other cool stuff. This one might be my personal favorite on this list. The aesthetic of the merchandise is a direct extension of the creative, design-forward nature of the software itself.
4. Restaurant365
Designed for the fast-paced restaurant industry, Restaurant365’s brand is practical and deeply connected to its user base. Their swag store reflects this with items like trucker hats, aprons, and t-shirts featuring industry-specific slogans. The appeal lies in its targeted approach, offering gear that feels authentic to the people who work in the restaurant world.
5. Hubspot
HubSpot, a leader in inbound marketing software, has built a brand around education and its “Grow Better” philosophy. Their online shop incorporates this identity across a wide range of products, from items featuring their recognizable sprocket logo to apparel in their signature orange, allowing users to showcase their connection to the inbound marketing movement.
6. Zoom
Zoom’s brand became synonymous with connection and simplicity. Their store, named “Shop Happy,” offers merchandise that reflects this optimistic positioning. The collection includes colorful apparel and home office items, often using positive slogans and cheerful designs that align with their mission of facilitating happy and productive remote interactions.
7. Notion
Notion’s all-in-one workspace is known for its minimalist aesthetic and flexibility. The brand’s merch store, Notionware, matches this identity with a curated collection of sleek, monochromatic apparel and desk accessories. The clean designs and subtle branding appeal directly to their user base of organized and design-conscious productivity enthusiasts.
8. Miro
Miro’s online whiteboard enables visual collaboration for teams. The brand’s identity is energetic and creative, a theme that carries over to its merchandise. The Miro Shop offers apparel and accessories with bold graphics and vibrant colors that mirror the dynamic, idea-driven nature of the platform itself.
9. Gong
Gong provides a revenue intelligence platform for sales professionals, and its brand is known for being confident and data-driven. The company’s merchandise has become highly sought-after within the sales community. Wearing their apparel is often seen as a status symbol, indicating an affiliation with a leading platform in the sales technology space.
