A website performance audit is a comprehensive evaluation of a website’s speed, responsiveness, and overall technical functionality. It involves analyzing critical elements such as page load times, mobile responsiveness, server performance, code efficiency, image optimization, and third-party scripts to identify areas that may be slowing down the site or negatively affecting user experience.
These audits help marketers boost efficiency, enhance usability, and ensure the website is functioning at its best across devices and browsers. Conducting regular quarterly performance audits—or partnering with a digital agency to do so—allows businesses to proactively address issues before they escalate into larger problems that could impact traffic, engagement, or conversions. Additionally, improving website performance can positively influence SEO rankings, reduce bounce rates and cost less in that long-run by preventing larger issues.
