Website architecture refers to the structure and organization of a website’s pages, including how they are grouped, linked, and arranged in relation to one another. Designers typically create a sitemap during the planning phase to visualize the hierarchy of pages, including parent and child relationships, and how users will move through the site.
A well-structured website architecture enhances user experience by making navigation intuitive and helping visitors find the information they need quickly and efficiently. It also plays a critical role in SEO, as search engines rely on clear site structures to crawl and index content effectively. Thoughtful web architecture highlights the most important pages and clarifies how different sections relate, improving both discoverability and ranking potential. Overall, strong website architecture supports both usability and search performance.
