SERP features are enhanced elements that appear at or near the top of search engine results pages to provide quick, direct answers to user queries. These features often surface information without requiring a click, though many are clickable and can still drive traffic to a website.
Common examples include AI Overviews, Featured Snippets, Knowledge Panels, People Also Ask (PAA) boxes, image and video carousels, local packs, and shopping results. While SERP features can reduce traditional click-through rates, they are critical for brand visibility and authority in search results. Digital marketers actively strategize to earn placements in these features and track performance using tools like SEMrush or Ahrefs.
