Semantic SEO is a search engine optimization (SEO) strategy that prioritizes understanding the intent, context, and meaning behind user search queries, rather than simply targeting through keywords. This approach aligns with how modern search engines and AI systems interpret content, favoring relevance, depth, and topical authority over basic keyword density.
By focusing on semantic relationships, entities, and context, marketers can create content that addresses broader user needs and answers multiple related questions within a topic. This not only improves visibility in search results but also enhances the user experience by delivering more comprehensive and useful information. Marketers following a semantic SEO strategy build content around entire themes or clusters of related topics, rather than isolating individual keyword phrases.
