Keyword intent, also known as user intent, refers to the underlying purpose or motivation behind a searcher’s query—essentially, what they’re hoping to find or accomplish. While search engines once focused solely on matching keywords, modern algorithms now aim to understand the intent behind those words to deliver more relevant and useful results.
Intent can typically be grouped into categories such as informational (seeking knowledge), navigational (looking for a specific site), or transactional (ready to take action, like making a purchase). Recognizing the type of intent behind keywords allows marketers to create content that aligns more closely with what users are actually looking for. This not only improves the chances of ranking well in search results but also helps attract more qualified traffic to your site.
