A Google Knowledge Panel is an information box that appears on the right-hand side of a Google search results page, providing a quick, structured summary of a person, place, organization, or thing (also known as an “entity”). These panels are highly valuable for visibility because they draw attention and establish credibility.
Digital marketers can improve the chances of their brand being featured by creating a strong About Us page with organization schema markup to define their entity. Another tactic is building authority through a Wikipedia page, though this is less desirable because the brand does not control this content.
