E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework Google uses in its Search Quality Rater Guidelines to evaluate the reliability and quality of web content. It emphasizes not only the knowledge of the content creator but also whether they have real-world experience related to the topic. Google considers these factors when assessing how well a page should rank, particularly for topics that impact health, safety, or finances.
For digital marketers, E-E-A-T serves as a roadmap for creating content that demonstrates credibility, includes expert authorship, and builds trust with readers. By aligning content with E-E-A-T principles, websites are more likely to earn visibility in search results and foster stronger engagement with their audience.
