Click rage occurs when website visitors repeatedly click on an element—such as a button, image, or link—that appears interactive but fails to respond or function as expected. This behavior signals user frustration and is a strong indicator of a poor user experience. It often results from misleading design cues, broken links, or slow-loading elements that confuse or mislead users.
Identifying click rage through tools like heatmaps and session recordings helps marketers pinpoint where users are encountering friction. With these insights, teams can refine the website’s layout and functionality to reduce frustration, improve usability, and ultimately increase conversions and engagement. Addressing click rage is a crucial part of creating an intuitive and user-friendly digital experience.
