B2C (Business-to-Consumer) marketing refers to the strategies and tactics businesses use to promote products or services to consumers. Unlike B2B marketing, which involves longer sales cycles and multiple decision-makers, B2C marketing typically aims to drive quicker, emotion-driven purchase decisions. It often focuses on brand storytelling, convenience, and compelling calls to action to capture attention and convert quickly.
Digital channels like social media, paid search, influencer marketing, and email are especially effective in reaching and engaging B2C audiences. Marketers must prioritize user experience, personalization, and mobile-friendly content to meet consumer expectations and stand out.
