In this Best of Web round-up, we’re highlighting five websites that strike the perfect balance using the color gold. Whether used subtly or in show-stopping ways, each one proves that gold can make your website shine when it comes to modern design.
1. OroCommerce
OroCommerce doesn’t just hint at gold—it owns it. Their use of gold as a primary brand color feels surprisingly fresh in the B2B SaaS space, where greens and blues tend to dominate. The true “wow” moment comes near the bottom of the homepage, where a shiny golden statue (shaped like their logo) commands attention without feeling flashy. Paired with calming whites, grays, and subtle color accents, the site stays professional while standing out. It’s gold with purpose.
2. Sotheby’s International Realty
Sotheby’s knows its audience—and that means no need to shout. Gold appears here in the most subtle, tasteful ways: a touch in the font, a thin line here, a flourish there. It’s the design equivalent of a whispered flex. You might not consciously notice the gold at first, but the message is clear: this is high-end, polished, and worth every penny.
3. Aletheia
Not all gold comes in a metallic hex code. At Aletheia, it’s found in golden sunlight—streaming through forests, glowing behind silhouettes, and warming every carefully selected photo. The use of natural golden hues turns the site into a peaceful, soul-stirring experience. It’s not flashy or decorative—it’s emotional, alive, and grounding.
4. Turbulent
Turbulent‘s website brings gold into the future. The animated hero section features glowing orbs—miniature suns floating through a maze. The gold carries over into backgrounds, page transitions, and accent animations, always balanced by the site’s deep navy blues. It’s not just a color; it’s an energy source.
5. Bench
Yes, it’s an accounting website—but Bench proves gold doesn’t have to be stiff or corporate. Instead, gold acts as a supporting character: appearing in illustrations, photography (spot the gold sweater), logomarks, and even glowing behind customer portraits. Paired with calming blues and greens, the gold brightens without overpowering. It adds warmth and energy to a field not usually known for either.
