In this edition of Best of Web, we’re spotlighting five nonprofit websites that go beyond the expected. These organizations don’t just use imagery to fill space—they use it to show (not just tell) their mission, connect with their audience, and compel action. Let’s take a look at some of the most inspiring image-driven nonprofit websites we’ve seen.
1. World Wildlife Fund
It would be easy for WWF to take the shortcut of leading with adorable panda cubs or fuzzy seal pups. But they don’t. Instead, their homepage is filled with breathtaking photography that gives you the full picture—entire ecosystems, species interactions, and the consequences of environmental damage. From a kaleidoscope of butterflies to a haunting image of pollution, every photo feels intentional. The result? A visual story that inspires awe, not just “awws.”
2. Portland State University Foundation
Stock photos are the default for many websites—especially when capturing candid moments is a challenge. But PSUF shows how powerful it can be to feature real people connected to your organization. The images on their site are authentic: individuals in familiar settings, relaxed in their environments, with natural expressions. It’s a subtle approach, but one that builds credibility in an instant.
3. Texas Children’s Hospital
Children’s hospitals have no shortage of heartwarming moments, but Texas Children’s Hospital takes a more nuanced approach. Their homepage video leads with intense eye contact, inviting empathy rather than sympathy or sadness. As you scroll, cutout photos of doctors and care teams bring a human element to the clinical side, while bold visuals like photos integrated into typography keep the storytelling layered and engaging. Smiles are present, but always with a purpose.
4. Ovarian Cancer Research Alliance
The Ovarian Cancer Research Alliance website is a masterclass in image variety—and it works. Hero shots of survivors climbing mountains sit alongside photos of advocates on Capitol Hill, labs in action, and quiet emotional moments. The mix keeps the page dynamic, creating a visual rhythm that draws users deeper into the content. Whether it’s determination, solidarity, or scientific pursuit, each photo tells a different part of the organization’s story.
5. Lyric Opera of Chicago
The Lyric Opera’s website is anything but flat. Thanks to bold, vibrant photography and rich background colors, the entire experience is immersive. You can almost hear the music. Whether it’s detailed costume shots, cast portraits, or sweeping stage backdrops, the images are crisp, dramatic, and filled with movement. It keeps website visitors interested and wanting to hear more.
