1. OpenAI is already conducting ad testing on ChatGPT with select advertisers
a) True
b) False
2. ChatGPT is showing ads to users now
a) True, though only to select users
b) False, but this is expected as soon as February
3. You can sign up to advertise on ChatGPT by:
a) Signing up for a new account on their advertising platform
b) Using the Start Advertising button within ChatGPT
c) You can’t (yet)
4. ChatGPT will use the following pay structure for ads
a) PPC (pay-per-click) – you know it from Google Ads
b) PPM (pay-per-impression) – you know it from YouTube
c) Flat pricing based on a prioritary algorithm – you don’t know it
5. The cost of ChatGPT advertising:
a) Will only be accessible to the largest brands
b) Is still unknown
c) Is promised to be lower than what advertisers currently pay for search ads
6. What qualifications must a user meet to be shown ads?
a) Using the free version
b) Using ChatGPT GO (low-cost monthly subscription)
c) Over age 18
d) A or B +C
7. ChatGPT ads will appear:
a) Above the answer/results, marked as sponsored
b) Below the answer/results, marked as sponsored
c) Within the answer/results provided
8. ChatGPT’s algorithm will determine which ads show to users based on:
a) The relevance to the query and subject matter at hand
b) The advertisers’ budgets and targeting
c) Answer A plus the user’s chat history
9. In 2024 OpenAI CEO Sam Altman said of ads in ChatGPT:
a) “I kind of think of ads as like a last resort for us as a business model.”
b) “I am commited to keeping the platform ad-free.”
c) “Our revenue model depends on advertising dollars.”
10. Here’s what ChatGPT had to say to me about advertising on ChatGPT:
a) Advertising on ChatGPT can be worth it — but it’s not a slam-dunk.
b) Tracking conversions from AI conversations isn’t as straightforward as pixel-based tagging.
c) Being an early advertiser on AI platforms signals innovation — useful if your brand positioning is tied to tech, forward thinking, or digital leadership.
d) All of the above
Answer key:
1. a 2. b 3. c 4. b 5. b 6. d 7. b 8. a 9. a 10. d
