For this “Best of Web” installment, we’re spotlighting websites that make the most of green—whether to build trust, evoke nature, or guide users toward a click.
Below are eight standout websites across industries that don’t just wear green—they make it work.
1. Fidelity
If there’s a specific shade of green tied to trust in money, it’s Fidelity’s signature hue. The brand uses green confidently—but not excessively. A solid green top nav sets the tone, while the hero image foregrounds a warm, burnt-orange chair, showing restraint. Scroll further and green is subtly woven in: plants in photos, accents in illustrations, a stripe in a resource graphic. It’s a smart, controlled use of color that supports—rather than shouts—its message of financial stability users can trust.
2. Evernote
No frogs or grasshoppers here—just a green elephant and a calming aesthetic. Evernote’s homepage gives an immediate impression of order and simplicity. Its minimal design lets green do strategic work: the CTA button, a highlighted word in the headline (“achieve”), and the background of a hero message that invites users to “Feel the calm of being organized.” For a productivity app, the pairing of green and white is not only visually refreshing but also emotionally reassuring.
3. Valent Biosciences
Valent Biosciences uses green to go deep into the earth—literally. As an agricultural science company, their use of green connects directly to their mission. Lush imagery of plants and soil support the brand’s identity, while accents in green and orange play off each other to create a natural, organic feel. Even in close-up shots, the textures and tones help users almost smell the outdoors. It’s a fully immersive, sensory design experience.
4. Cloverly
Cloverly plays with contrast, using a dark green foundation to let bright green accents pop. The result is a polished, modern feel—greens that span from electric to earthy. CTAs, the chatbot, and even product text use green to guide the user’s eye without becoming overwhelming. Add in soft natural imagery—trees, farmland, filtered light—and the effect is a well-balanced blend of digital savvy and environmental focus.
5. Enverus
Green meets high-tech at Enverus. The brand pairs bright green with a palette of dynamic, digital-ready colors—blues, oranges, and vivid purples. Rounded visuals, circle graphs, and energetic patterns add to the motion and momentum. For an energy data and analytics company, this modern, almost kinetic approach to green reinforces the brand’s innovation while staying approachable and energetic.
6. Findigs
Findigs nails the “friendly, approachable SaaS” aesthetic with a design that’s bright, animated, and surprisingly playful. While green isn’t the only color in the palette, it’s essential—used to highlight CTAs and support illustrations across the site. Motion graphics are light and purposeful, and charming visuals (like a person relaxing in a hammock with a drink in hand) convey ease and peace of mind. For a digital leasing platform, that’s a pretty compelling message.
7. Getsafe
Getsafe, a modern insurance app, uses green to communicate dependability and trust—but not in a stuffy way. The dominant dark green sits just on the edge of black, offering a sleek, serious tone, while pops of yellow-green brighten things up. The product visuals and subtle motion work seamlessly with the palette. This is insurance with personality—professional but not boring, modern but not trying too hard.
8. Avocado Green Mattress
You don’t name your brand after a green fruit unless you’re ready to lean into it. Avocado Green Mattress does just that, creating a visual experience that’s clean, calming, smooth-as-a-ripe-avocado and, of course, green. The dual shades of green—soft and saturated—prevent monotony while keeping the brand message consistent. Even the footer’s green-on-green elements are thoughtfully designed to provide contrast without stepping out of the brand’s earthy, restful identity.
