Great Ways to Showcase Your Best Work
Before a prospect requests a demo, they skim your proof. If your “Customers” or “Case Studies” page reads like a press release, they bounce. If it acts like a results engine – clear outcomes, crisp narratives, and easy filtering – they keep clicking. Below is a look at nine brands that turn customer proof into conversion fuel.
1. Teamwork
Teamwork.com turns its customer library into a quick‑scan grid that leads with clear results and recognizable logos. Filter chips for industry and use case help visitors jump to peer stories fast, while each detail page expands into a tidy narrative that connects the business problem to specific features and outcomes. Smooth micro‑interactions and short video clips keep the experience moving without feeling busy.
2. Close
Close keeps attention with outcome‑first cards—headlines speak in numbers, not slogans—then unpacks the story with concise copy, quotes, and occasional video snippets. The layout balances sales‑friendly proof with enough context for operators, so readers grasp the impact and the workflow changes in a single scroll.
3. Gorgias
Gorgias organizes a dense library by both industry and goal (drive revenue, reduce cost, save time). That “job‑to‑be‑done” orientation makes the archive feel like a solutions catalog: visitors hop to the outcome they care about, then see stories that quantify it with adoption, automation, or revenue lifts.
4. Hotjar
Hotjar standardizes every case study with a clean “Results” panel and a clear “Features used” list, so readers immediately understand what changed and how it happened. The mix of screenshots, short clips, and practitioner quotes gives the proof a real‑world texture without overwhelming the page.
5. MailerLite
MailerLite writes for doers: many stories outline the exact setup and steps that produced the lift, complete with examples of automations, templates, and content blocks. The tone is practical and encouraging, making the results feel replicable for small and mid‑sized teams.
6. Postscript
Postscript treats proof as a destination. The Proof hub groups stories by ecommerce vertical and highlights the revenue levers at stake—repeat purchases, AOV, and LTV. Snackable stats on tiles draw clicks, while the detail pages stay focused on the exact messages and flows that drove results.
7. Toggl Track
Toggl Track helps readers gauge fit at a glance with filters for industry and team size, then frames each story with a sharp pull quote. The presentation feels honest and specific—less like an ad, more like a colleague explaining what changed for their team.
8. Nutshell CRM
Nutshell combines narrative case studies, short video testimonials, and third‑party reviews on one hub. Grouping by vertical keeps navigation simple, and the one‑screen summaries give busy buyers everything they need—context, key results, and a link to dive deeper.
9. Dovetail
Dovetail puts real voices front and center: attributed quotes, team photos, and candid clips sit alongside longer narratives. The effect is a living wall of practitioner proof that builds trust quickly and shows how insights translate to product, marketing, and operations decisions.
