A good pricing page gives the basics. A great pricing page is thoughtfully designed to guide users toward the right plan, highlight value, reduce friction, and encourage immediate action. Below, we’ve rounded up some of the best B2B SaaS pricing pages on the web—and what makes each one worth learning from.
1. Campaign Monitor
As a SaaS company that helps clients with lead generation, it’s no wonder that Campaign Monitor’s website is built well for lead gen too.
Campaign Monitor’s pricing page hits all the essentials:
- A sticky top navigation keeps users oriented as they scroll.
- Key input fields are right on the page, enabling quick estimates.
- The “Essentials” plan is both discounted and visually highlighted, directing users toward the most strategic conversion point.
It’s a smart use of visual hierarchy and subtle nudges that help potential customers self-select. It’s also built right into the user journey with a smooth flow to get users quick pricing and Campaign Monitor new leads and customers.
2. Aircall
Aircall provides unique call center software, powered by AI and built to help customer and sales support teams excel and provide better service to their customers.
They make one of the smartest strategic moves you can on a pricing page: the annual pricing toggle is preset to show a 25% savings, giving users a clear financial incentive to go all-in. Similar to subscription plans we are now used to as consumers, savings for signing up for a longer period of time is psychologically appealing and in many cases well worth it for both the business and customer.
Another strong element? The CTA “Get Free Access” conveys immediacy—no long forms, no wait. Additionally, plans are clearly labeled and differentiated, helping buyers quickly identify the best fit through self-selection so they can move forward.
3. Unbounce
When businesses need to build new landing pages fast, they often turn to Unbounce – a top player in this space since 2009.
To keep users from bouncing off their pricing page, Unbounce follows a series of best practices:
- Bright, colorful icons draw attention to package differences without overwhelming users.
- An intuitive monthly/annual toggle keeps decision-making easy.
- Agencies get a dedicated CTA and page entirely—smart segmentation for an audience that might be less important but needs to be accounted for with its own pricing system.
Scroll down and you’ll find strong CTAs to “Start building for free” plus loads of social proof, all designed to tip hesitant visitors over the edge.
4. Redis
Redis gets straight to the point for potential customers looking for a partner to help them build apps, and gives technical buyers what they want: details.
Their pricing page offers straightforward package breakdowns with clear CTAs to either “Get Started” or dive into more detailed pricing. One top of that, a clean, structured layout that lets users browse without getting bogged down.
Redis understands its audience—savvy, informed decision-makers who appreciate having control—and tailors its pricing experience accordingly.
5. ClickUp
ClickUp’s tagline, The everything app, for work is broad in scope but they really do offer nearly unlimited features to help your team be more productive. The pricing page is a great go-to for seeing exactly what’s included.
ClickUp’s pricing page grabs attention right away with a bold headline and trusted logos for instant social proof. This is a masterclass in combining UX clarity with emotional and practical persuasion.
- Bright, contrasting colors differentiate pricing tiers at a glance.
- As you scroll, you see the real pitch: ROI messaging that shows how ClickUp replaces multiple tools.
- Customer stories and testimonials seal the deal for anyone still on the fence.
Final Thoughts
Pricing pages aren’t just transactional—they’re pivotal conversion tools in the B2B SaaS buyer journey. The best ones go beyond displaying numbers. They guide users with intention, communicate value quickly, remove hesitation, and encourage action.
Whether you’re redesigning your pricing page or just looking for inspiration, these examples prove that with the right strategy, your pricing page can be one of your best-performing assets.
