A keyword gap is the difference between the keywords your website ranks for and those that your competitors rank for. Conducting a keyword gap analysis helps identify high-value keywords that drive traffic to competitors’ sites but are missing from your own. This insight allows marketers to find opportunities to improve their search engine visibility by targeting these keywords through optimized content and strategic SEO efforts. It also highlights areas where competitors may be outperforming you, revealing content topics or search intents you haven’t yet addressed.
Tools like SEMrush, Ahrefs, and Moz can assist in identifying keyword gaps and even uncover new competitors based on shared rankings. Understanding and acting on keyword gaps is a key tactic for strengthening your competitive edge and increasing your SEO.
