We all know a contact page has certain elements – namely a form, some copy to help encourage your target audience to fill out that form and maybe some information about how and why users can and should contant your organization. But there are ways to do this better – let look at a few examples.
Your B2B Contact Us Page Matters
The contact page will likely function in a variety of ways for your users’ journeys. It could help them make a decision (consideration) or help retain an existing customer (loyalty). If your B2B contact us page is unclear or doesn’t feel helpful, that can bring conversion rates down or chip away at trust.
For your team, a contact page design must be set up to allow easy and efficient customer interaction. Not all form fills are good form fills. Think of B2B contact pages like your phone—when it rings, you look to see who’s calling. The number of calls you’ll actually pick up is a small percentage: it will likely be either friends and family, or someone whose call you’ve been expecting. So it is with contact pages on your website. (But: having a space for “other” form fills to go is a good idea.)
Contact Us Page Examples and Designs
If your contact page isn’t set up well, you’ll waste time sorting through the form fills—some from frustrated website visitors who can’t find their answer somewhere else. That’s the time to try a new contact us page design.
We’ll walk through some contact us page examples to show the breadth of options and rationale behind different set ups.
Pre-Sort Options
Think about setting up your contact us page in the same way Gmail sorts an inbox—divided by promotions, updates, and your primary file. This does two things: It guides your users to the right place, and it helps your team prioritize which form fills to respond to first on the backend. There can be plenty of spam that comes through, but you might also hear from would-be-partners, all mixed into the bunch. Keeping those inquiries out of the main sales pipeline will keep your team efficient and get you in touch with your prospective customers sooner.
We’re fans of Hireology’s Contact Us page, which splits users into one of three main groups: Sales, Support, and Inquiries. Plus, if users don’t fit any of those three categories, they also provide options for Press and Events/Speakers.
Be Helpful
So many contact pages are simply a form, with no direction for users. Without guidance, users can quickly flounder, get frustrated, and bounce off the page.
For one of our clients, they noted their retooled contact us page was a “total gamechanger”. They were able to sort out the general inquiries and have a cleaner experience for all their users. Of all the things that make a website good—helpfulness is at the top of the list. Guiding your users where they need to go makes everything better.
Calendly, for example, offers a “join a community” option, while Amplitude adds a “Looking for something else?” catch-all. Both make the process easy on the user.
Solid Digital’s Contact Us Page
The contact us page design on our own website was created to help users but also aid in internal procedures. For example, if someone clicks “Hire us”, that inquiry goes to a Slack channel and sets up an alert in Hubspot. This allows the whole team to get on board as soon as possible. We’d never want to leave a potential client waiting.
Additionally, we have “Inform us”, “Careers”, and “Say Hello”. The purpose of each of these is to allow users to get in touch with the department they’ll ultimately be speaking with, whether it’s the departments that manage hiring, partnerships, or new technology.
Our contact page hasn’t always looked like this—it used to have drop downs, but we pivoted to something cleaner and easier, and this design successfully does two things: 1) Forces users make a choice; and 2) Allows all inquiries to feel wanted with specified places to go.
All in all, the user intent should inspire the contact us page design. As you create a contact page, ask:
- How does this connect with our users?
- What patterns are emerging in the user journey?
- What options can we add to answer user questions?
When you create a better, less confusing user experience on your B2B contact us page, you provide a place for everyone to go—no matter what part of the journey the user is on. This leaves website visitors with a better impression of your brand, and improves overall engagement (thanks to lower bounce rates).
