Domain Authority (DA) is a search engine optimization (SEO) metric created by SEO software maker Moz that estimates how likely a website is to rank on search engine results pages (SERPs).
It assigns a score between 1 and 100, with higher scores reflecting a greater potential to perform well in search visibility. DA is calculated using multiple factors, such as the quality and quantity of backlinks, the trustworthiness of linking domains, domain age, and the overall strength of a site’s content profile. While Domain Authority itself is not a direct Google ranking factor, it is a valuable comparative tool for assessing your site’s performance against competitors. Digital marketers often use DA to track progress over time, identify growth opportunities, and guide strategies for improving a website’s authority through content and link-building efforts.
