To fully understand Strategic Mobility Group’s background, needs and opportunity, we began with a discovery session that included all the department heads. By hearing the perspective from teams such as marketing, sales, customer service, operations and IT, we were able to crystallize the message and direction. It also helped us – and SMG3 – gain group consensus around core customer needs and buying motivations.
Next, we interviewed a handful of SMG3 customers in a variety of different roles to better understand the market and what they liked about Strategic Mobility Group. This process confirmed our assumptions that they’re a viable solutions provider who are at their best when partnering with Fortune 500 companies to design and enhance mobility solutions.
Our team strategized the best way to present SMG3’s information, both from an information architecture and design perspective.
For Strategic Mobility Group’s content, we consolidated their information into three major buckets: What We Do includes the company’s products, services and solutions – the core of the company. Who We Are showcases the company’s culture, employees and recruiting efforts and What We’ve Done presents a strong case for working with the company through the use of a video case study and statistics.
While SMG3 wanted a colloquial approach for the copy tone, we went with a clear, clean design to enhance usability and instill confidence in the Fortune 500 target audience.