Together we work through every project with the client toward our ultimate destination: sign off, site integration, and going live. Our engagement with Pres-On, from discovery to launch, was a brisk three months. Other projects can take longer, depending on the site’s complexity and the client’s needs but we thrive on short deadlines and small, collaborative teams. (Our Pres-On team was comprised of one lead designer, one programmer, one SEO strategist, and one project manager.)
Once everything has been approved, and before the new site goes live, we assign a 301 redirect on all the old website’s URLs — another critical and common-sense step in the site development process, yet one that other designers often overlook. Redirecting old pages to the new site preserves the value of existing inbound links that have accumulated over the years – as was the case with Pres-On – and that still serve as useful trails to your site.
Known largely for its adhesive products, Pres-On also makes cap liners and seals for medications, cosmetics, and other products needing a secure, safe, hygienic and leak-proof top. But Pres-On had never advertised this category before.
The new website homepage enabled Pres-On to showcase this product line that wasn’t associated with the company’s traditional profile. Once the new site launched, inquiries and sales on cap liners and seals took off and this line has become one of Pres-On’s lead profit centers ever since!
We Work to Ensure Success
Once we build the vehicle, we want to plan out our clients’ road trips! In that vein, we continue partnering with Pres-On to maintain its site’s functionality and continually improve SEO. We also provide digital ad and marketing strategies and regular reporting on how the website is meeting performance metrics, important information that allows us to continually refine Pres-On’s online presence.
And, we help promote the firm via its social media channels. The company is active on Facebook, LinkedIn and YouTube, where Pres-On can highlight and broadcast current news, events, and storytelling to an even broader audience, and allow its website to stick to the stars of the show: Pres-On’s products, and the people who need them.