Adkisson Digital Marketing program

Adkisson Search Consultants: Visual Identity, Design & Development

Adkisson Search Consultants needed a strategic partner to elevate their visual identity and generate demand for their their best-in-class healthcare recruiting services.
Adkisson case study
blue element web design agency

Bringing the right people together

As a leading Midwest physician recruiting and healthcare executive search firm, Adkisson deals in people, not necessarily technology. Adkisson needed a strategic marketing and design partner, tasking Solid Digital with elevating their visual identity and generating awareness (as well as qualified leads) in their local markets.

Adkisson

Website design

As a veteran in the healthcare staffing space, Adkisson Search Consultants had developed a reputation for excellence in its nearly two decade history. But prior to embarking upon this engagement weren’t doing a great job of communicating their expertise online in a way that established trust, authority (and generated leads).

Knowing that there were living areas of the website that required ongoing content updates and maintenance, including job opportunities and a robust blog, we made a decision keep their content on the powerful WordPress Content Management System, which would allow both our team, and the folks at Adkisson, to update content with ease (and no coding) well into the future. 

However, we did that idea one step further—we didn’t use themes or pre-built frameworks but instead employed Elementor’s page builder, allowing us to deliver a fully custom design execution without having to spend huge amounts of time writing custom code or wrestling with pre-built themes.

And the result was a beautifully-designed website that exceeded the client’s expectations and checked the following critically-important boxes:

  • Fast-loading
  • Fully responsive and mobile friendly
  • Communicated mission and core values
  • Optimized for qualification and lead conversion
  • On-time & on-budget

SEO & Technical Support

In addition to a branding, creative, and technical support, our team was tasked with providing ongoing SEO and technical support to increase Adkisson’s growing organic search presence:

  • Site Speed Optimization
  • Permanent 301 Redirection
  • XML Sitemap Submission
  • Search Console / Analytics Setup
  • Image Optimization
  • On-Page SEO (Titles, Description, Headings)
  • Consulting / Guidance on Managed Hosting / WordPress Updates
SEO agency Chicago

Content Strategy & Social Media Management

Given the Adkisson team’s busy event & travel schedule, they needed to rely on our team of content strategy and social media experts to guide them in establishing a consistent presence through several social media channels, as well as provide guidance to their internal team of content producers.

As a result of this collaboration we were able to establish a strategic, keyword-driven content calendar, as well as publish engaging on-brand social content driving consistent engagement and audience growth.

 

sd squares web design

Results

With the launch of a well-branded, conversion-optimized website and ongoing digital marketing support, Adkisson is poised for growth and continued success.
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Website User Engagement
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Local Website Traffic
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Sales-Qualified Leads
blue element web design agency
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