Bringing the right people together
As a leading Midwest physician recruiting and healthcare executive search firm, Adkisson deals in people, not necessarily technology. Adkisson needed a strategic marketing and design partner, tasking Solid Digital with elevating their visual identity and generating awareness (as well as qualified leads) in their local markets.
As a veteran in the healthcare staffing space, Adkisson Search Consultants had developed a reputation for excellence in its nearly two decade history. But prior to embarking upon this engagement weren’t doing a great job of communicating their expertise online in a way that established trust, authority (and generated leads).
Knowing that there were living areas of the website that required ongoing content updates and maintenance, including job opportunities and a robust blog, we made a decision keep their content on the powerful WordPress Content Management System, which would allow both our team, and the folks at Adkisson, to update content with ease (and no coding) well into the future.
However, we did that idea one step further—we didn’t use themes or pre-built frameworks but instead employed Elementor’s page builder, allowing us to deliver a fully custom design execution without having to spend huge amounts of time writing custom code or wrestling with pre-built themes.
And the result was a beautifully-designed website that exceeded the client’s expectations and checked the following critically-important boxes:
- Fully responsive and mobile friendly
- Communicated mission and core values
- Optimized for qualification and lead conversion
- On-time & on-budget
SEO & Technical Support
In addition to a branding, creative, and technical support, our team was tasked with providing ongoing SEO and technical support to increase Adkisson’s growing organic search presence:
- Site Speed Optimization
- Permanent 301 Redirection
- XML Sitemap Submission
- Search Console / Analytics Setup
- Image Optimization
- On-Page SEO (Titles, Description, Headings)
- Consulting / Guidance on Managed Hosting / WordPress Updates
Content Strategy & Social Media Management
Given the Adkisson team’s busy event & travel schedule, they needed to rely on our team of content strategy and social media experts to guide them in establishing a consistent presence through several social media channels, as well as provide guidance to their internal team of content producers.
As a result of this collaboration we were able to establish a strategic, keyword-driven content calendar, as well as publish engaging on-brand social content driving consistent engagement and audience growth.