Digital Marketing, UI/UX

The RoomPlace

digital digital Squares
1

Overview

Headquartered in Lombard, IL, The RoomPlace is best known for their total-room concept, providing online and in-store customers an easy and convenient furniture buying experience. Customers can choose from a wide variety of designs to complement their individual tastes and needs. While individual pieces are available and sold separately, customers actually save money when purchasing a complete room.

From Couch Surfing to Couch Buying: How The RoomPlace Acquired New Customers and a 637% ROI Using Paid Search & E-mail Marketing

2

Goals & Challenges

The RoomPlace’s main objective was to increase their online brand presence with customers who had never heard of them, and who had never considered them as a destination point in the furniture market. They wanted to increase their offline sales using online strategies, but needed a fresh approach to lead generation.

digital digital
3

Design & Technology

Solid Digital developed a cohesive e-marketing plan, incorporating keyword bidding/ management, paid search advertising, search engine optimization, web design and email marketing strategies. Yahoo, Google, MSN and other major search engines were utilized to target consumers in the Chicagoland area.

METHODOLOGY

Two campaigns were developed and tested during a six-week period. Strategically selected keywords with high search volumes and conversion potential were utilized to increase ad rankings for The RoomPlace on the various search engines. Additionally, Solid Digital monitored each keyword’s performance on a daily basis, securing

The RoomPlace’s position and ensuring conversion goals were being met. Each ad directed customers to a microsite, showcasing an offer with a printable coupon for redemption at any RoomPlace store. Email blasts reminding customers that their coupon was about to expire were submitted toward the end of each campaign.

 

line-quote

Working with Naveed and his team on a number of design and search marketing projects have resulted in averages that hover 20% conversion rates and 300% ROI’s. They have a constant stream of new ideas to reach new customers. We view them truly as a strategic partner rather than a run-of-the-mill vendor. They’re always available to us and are really fun to work with. We look forward to cultivating a long lasting business relationship with Solid Digital.

The RoomPlace VP OF MARKETING

4

Results

Spending less than 1% of their total advertising budget on their online campaign during a skittish and uncertain economy, The RoomPlace realized an impressive 637% ROI, far exceeding traditional offline advertising methods. In addition, 2,192 email sign-ups were received, and new customer acquisitions increased by 63%.

Effective analysis allowed the The RoomPlace to measure campaign results, and provided them with important insight for future campaigns. They experienced the value of paid search, achieving their goals of increasing sales, visibility and leads. As a result, The RoomPlace increased their online spend, and decided to continue to partner with Solid Digital on additional projects.

2,192 Email Sign-Ups

637% ROI

63% New Customer Acquisitions