Pres-On® is a manufacturing company in Bolingbrook, Illinois that makes adhesive tapes, cap liners and seals, and other specialty adhesive products for a variety of applications and industries. Founded in 1949, the family-owned and -operated company had for decades relied on its “book of business” built over the years with OEMs and distributors and maintained by a loyal cadre of boots-on-the-ground sales people.
The company had enjoyed steady sales but in recent years was struggling to keep apace of competitors that were increasingly doing more of their sales and business development online.
In 2014, Pres-On brought on a new director of marketing and COO, whose task was to move the company beyond the traditional ways of doing business and embrace a new digital strategy that would grow leads, customers, sales, and revenues.
They felt like they were fighting with one hand tied behind their back. While their competitors were innovating on the web, Pres-On had regarded its own online presence as an afterthought. The company’s website was little more than a placeholder, offering scant information about Pres-On’s products, and its dated design did little to convey the exceptional customer service and expert engineering solutions on which Pres-On had built its reputation as a leader in the industry.