Keeping in constant communication with a client is also an excellent way to develop new ideas. However, this also means that you have to be agile in development and be able to cater to the new ideas that are exchanged.
A great example of this is the Find a Center Page, which originally started as a state-by-state search. However, it eventually developed into a full out zip code search. And finally ended up as the final product you see today.
This also happened on a larger scale not once, but twice with the addition of the Secure and Marketplace sections of the site. The challenge lied in finding a way to not only integrate these sites into the platform, but also to brand them all in a similar way. Luckily, Lifeline had brand standards in place, so we just had to take the time to explore other options that would compliment the brand, and come up with a strategic design to meet these added goals.
The first addition to the site was the Secure Login section. This section was fairly straightforward in that it would serve as a large archive of files and educational materials for Lifeline physicians and staff to access at their discretion. Rather than go for a flashy approach, we opted for an easy and clear organization, relying on strong headers, file names, and file labels to properly organize and store all data.
This idea was soon followed up with the addition of an e-commerce marketplace for Lifeline employees to buy branded products for promotional and personal use. Though not a true ecommerce platform in the sense of the word (there is not a direct check out system, it functions more as a catalogue), we still had to find a way to display and organize multiple products in a user-friendly way, while providing options for product purchases and inquiries.
These additions to the website would not have even come to fruition without these frequent discussions with the client. We made sure to work with them in order to find time to incorporate these additions into their finished product so that everything could roll out at once. It is our philosophy to stick with the client every step of the way, and make sure we do whatever we can, even if it means taking on more work to deliver a better end product.