People’s tastes change, they change their clothes, their hair, and every once in awhile, their online presence. Gordon Salon’s previous site, although effective for its time, inevitably has aged. Solid Digital was tasked to not only create a new site centered on beautiful design, but elegant usability as well.
The previous site was not very engaging for a user to interact with. A basic horizontal navigation and one dimensional calls to action were about all that was available. Although images were of good quality, their use was limited to decoration rather than used to enhance information. After visiting pages mostly based in paragraphs of information, the user was exhausted by the time they wanted to book with Gordon Salon. We wanted to make the site fun and exciting for the user so they learn everything they can about Gordon’s business philosophy, employees, deals, and presence before they booked online.