Realizing The Vision
With a detailed analysis of the site fresh in our minds, we set off to find a way to meet the client’s vision. There was one critical piece still missing. The content.
The content provided to us was not necessarily bad, in fact it was far from it. The problem was that it lacked a certain flair. In order to avoid repeating the mistakes of the past, we developed a strategy to augment the content experience that would bring the pages to life. This concept really drove the entire design, and allowed us to push for unique page visuals.
Cressey and Company wanted something simple that used large, visually appealing graphics to showcase their successful business in Chicago. Working off their idea of using large graphics, we took the design one step further and included two beautiful alternating images of the Chicago and Nashville offices to act as a focal point when accessing the site. We made a conscious decision to hide the navigation when first entering the site in order to strengthen this visual further, but included a subtle, yet clearly visible, way to have the user click to show the navigation when they were ready to explore the site further.
Knowing that the subpages needed more than just a flashy background, we pushed for custom photography. We guided Cressey and Company on the direction of the shoot, providing a shot list and descriptions of the imagery that we felt would compliment the site best. This would also ensure that the photos would be used in other marketing collateral. With shot list in hand, Cressey secured a photographer that shared our vision to provide something beautiful. The photographer flew to each partner location to take pictures for the full Cressey experience. This gave life to the company image, and allowed further visibility into their business for potential future partners.
Another idea to add character to the copy was to create call out areas in order to emphasize important sections site-wide. We found that the most promising aspects of the copy were ones that called out how much experience Cressey and Company has in the world of investments. We worked some of the more telling facts and statistics into custom graphics that we used to populate the pages throughout the site.
The Team Page is where were took the idea of telling their story visually to the next level. Cressey and Company wanted a unique, yet modular, way of showing the team that would showcase each individual in a professional manner. To achieve this, we used a full body shots of team members, and incorporated these photographs into a slider that would allow the user to rotate through them. When clicked, a personal bio complete with quotes and unique facts would appear.